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Links were the most commonly posted format, followed by photo content.
The top photo, also from Zoosk, celebrated National Hugging Day.
Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.
Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.
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Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.
Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.
Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.
The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.
For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.
For other brands, other top links posts also tended to share relationship advice.
We allow you to add your Skype, MSN Messenger, MSN Live Messenger, Yahoo Messenger, Google Talk, AIM and ICQ details and if you wish you can share these details with other users all for free.
This allows you to get away from the traditional way of having to type messages to each person you would like to meet and actually chat with them, get to know them quicker and start dating. Imagine not having to type endless messages to try and get to know someone and start dating, now you can speak to the person you are interested in and find out quickly if they are compatible with you and you can start dating your Someone New.
Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.